1.競(jìng)爭(zhēng)對(duì)手的目標(biāo)分析 2.競(jìng)爭(zhēng)對(duì)手的假設(shè)分析 3.競(jìng)爭(zhēng)對(duì)手的現(xiàn)行戰(zhàn)略分析 4.競(jìng)爭(zhēng)對(duì)手的資源和能力 5.競(jìng)爭(zhēng)對(duì)手的反應(yīng)